Indeed, once prohibition was repealed, Grigg started promoting 7-Up as a mixer. It contained the mood stabiliser lithium citrate and was one of a number of patent medicine products popular in the late-19th and early-20th centuries. Just as seltzer water and dry ginger ale, 7-Up was also becoming a very popular mixer. The beverage was marketed specifically as a hangover cure. After the government banned its use in soft drinks, 7-Up stopping including lithium citrate in its recipe in 1948. 10. L'hypothèse la plus vraisemblable est qu'il s'agit du poids atomique de l'élément lithium. He had the belief that because lithium was used as an effective mood regulator for those diagnosed as manic depressives, it to could be promoted as a mood regulator. 7UP was created by Charles Leiper Grigg, who launched his St. Louis-based company The Howdy Corporation in 1920. It was “7 Up Lithiated Lemon Soda” until 1936, when it was renamed just “7 Up,” still with its 7 ingredients—one of which was lithium. In fact, the fizzy drink was originally known as “Bib-Label Lithiated Lemon-Lime Soda,” according to the Huffington Post . It’s creator, Charles Leiper Grigg thought that it could be used as a selling point for the drink. A request to drill for lithium near Death Valley National Park has alarmed environmentalists, who say mining the metal is unacceptable, even if … But people did love the taste of lemon-lime soda, so the manufacturers simplified the name, and since 1936, the drink has simply been called “7-Up.” 31 7-Up hasn’t included lithium as an ingredient since 1948, when the FDA outlawed its use as an ingredient in sodas. [2] It contained lithium citrate, a mood-stabilizing drug, until 1950. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. L'origine du nom 7 Up n'est pas établie avec certitude. See a doctor. The U.S. Food and Drug Administration banned the use of lithium in beer and soft drinks in 1948, and 7-Up was reformulated two years later. History. 7 Up Nearly Had Its Own Ford Mustang Model. Lithium was added to 7Up as a marketing gimmick. As for the lithium, Seven Up maintained lithium citrate in 7-Up's formulation until 1950. Its name was soon changed to 7 Up.More about 7-Up and the history of its name at Snopes. [3] By the end of the 1930's, Mr. Grigg had made 7-Up one of America's most popular sodas. So if you’re feeling down, don’t drink 7-Up. W hen 7-Up was first invented, one of its ingredients was lithium salts. Mr.Rosco , Flickr // CC BY-NC-ND 2.0 In 1989, 7 Up enlisted Ford’s help in creating a unique marketing promotion. [1] Grigg came up with the formula for a lemon-lime soft drink in 1929.